SG
Master barber refining a gentleman's haircut

Private grooming house · Est. 2011

Precision.
Tradition.
Craft.

A considered cut, an unhurried ritual, and the quiet confidence of being known by your barber.

New York · Foundry District

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Years of craft

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Master barbers

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Five-star reviews

The service menu

Rituals, refined.

Every appointment begins with a conversation and ends with a finish built around your hair, your habits, and the weeks ahead.

01

Cuts

Shape, balance, and a finish designed around how you actually live.

50 min

The Sovereign Cut

$68

Consultation, wash, tailored cut, hot-towel finish, and styling.

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35 min

Executive Cut

$52

A precise maintenance cut for returning guests within four weeks.

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65 min

Long Hair Reshape

$82

Scissor-led structure, movement, and considered weight removal.

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02

Beard & Shave

Old-world ritual, modern skin care, and a remarkably close finish.

45 min

Traditional Hot Towel Shave

$64

Two-pass straight-razor shave with hot and cold towel ritual.

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35 min

Beard Architecture

$44

Detailed shape, line work, conditioning, and styling counsel.

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90 min

Cut & Shave Ritual

$118

Our signature cut paired with the complete hot-towel shave.

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03

Color

Discreet, dimensional color that looks lived-in—not applied.

45 min

Natural Grey Blending

$72

Low-commitment tonal blending for a subtle, natural result.

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75 min

Full Colour Consultation

$110

Custom formulation, application, wash, and finish.

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04

Grooming Treatments

Restorative details for scalp, skin, and the spaces between appointments.

30 min

Scalp Renewal

$48

Exfoliation, steam, tonic, and targeted scalp massage.

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40 min

House Facial

$58

Cleanse, hot towel, exfoliation, mask, and hydration.

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15 min

Neck & Line Detail

$24

A clean reset between full appointments.

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05

Young Gentlemen

Patient, polished appointments for guests aged twelve and under.

35 min

Young Gentleman's Cut

$42

A considered cut with age-appropriate consultation and styling.

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The hands behind the house

Master barbers. Individual point of view.

Different disciplines, one house standard: listen closely, work precisely, and make every detail earn its place.

Barber portrait in the lounge
18 years

Founder & Master Barber

Julian Mercer

Classic scissor work

Architectural shapes, softened by hand for a cut that grows out with intent.

Book with Julian
Master barber at work
12 years

Senior Barber

Malik Bennett

Texture & precision fades

Crisp structure, considered texture, and a finish tailored to the client's routine.

Book with Malik
Barber preparing his station
15 years

Master Tonsorialist

Elias Rowe

Traditional wet shaving

Hot towel ritual and straight-razor technique with an uncompromisingly calm hand.

Book with Elias
From the chair

The measure is how you leave.

No. 01
The rare place where the consultation is as considered as the cut. Julian remembers how my hair moves, not just how it looked last time.

Marcus T.

Member since 2018

No. 02
Unhurried, exacting, and genuinely hospitable. Sovereign turned a monthly errand into the one appointment I protect.

Daniel R.

Founder's Club member

No. 03
Malik gave me the best cut of my life—and a routine I can actually maintain between visits.

Adrian K.

Verified client

The grooming club

Belong to the house.

Membership keeps your preferred chair within reach and your grooming standard consistent—without thinking twice about either.

Monthly membership

House

A dependable monthly ritual.

$89/ month

  • One signature cut monthly
  • Member product pricing
  • Complimentary neck cleanups
Join the club
Most considered

Monthly membership

Reserve

For the consistently well-kept.

$149/ month

  • Two services monthly
  • Priority booking window
  • 10% off house products
  • Guest service each quarter
Join the club

Monthly membership

Founder's Club

The house, entirely at your service.

$225/ month

  • Unlimited standard cuts
  • Same-week priority booking
  • Quarterly grooming consultation
  • Private member events
Join the club
The house shelf

What we use. What we trust.

Small-batch essentials selected to extend the finish between appointments. Available in-house; ask us to hold an item for your next visit.

Style
SG / 01

No. 01 Clay Pomade

$28

Dry texture, firm control, and a clean sandalwood finish.

Ask the house
Beard
SG / 04

No. 04 Beard Serum

$34

Lightweight argan and jojoba blend for softness without shine.

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Shave
SG / 07

No. 07 Shave Tonic

$30

Alcohol-free calm with witch hazel, cedar, and bergamot.

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Before your visit

A few house notes.

Do I need an appointment?

Appointments are strongly recommended, particularly Thursday through Saturday. Walk-ins are welcome whenever a chair is available, with booked guests receiving priority.

What is your cancellation policy?

Please give us at least 12 hours' notice. Late cancellations and missed appointments may be charged 50% of the reserved service before a new booking is accepted.

How do Grooming Club services work?

Membership services renew monthly and do not roll over. Priority windows, included services, and product benefits vary by tier; membership may be paused once per calendar year.

Can I request a specific barber?

Absolutely. Choose your preferred barber when booking, or select 'First available' and our concierge will match you by service and schedule.

Should I arrive with clean hair?

Come as you are. Most full cuts include a wash, and seeing how you naturally wear your hair gives your barber useful context for the consultation.

Visit the house

Come in. Settle down.

The Foundry District

48 Mercer Street, New York, NY 10013

+1 (212) 555-0186
Monday
Closed
Tuesday–Friday
9:00 AM–8:00 PM
Saturday
8:00 AM–6:00 PM
Sunday
10:00 AM–4:00 PM
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